line stretching

line stretching ˈline ˌstretching also ˈproduct ˌline ˌstretching noun [uncountable]
MARKETING expanding an existing range of products by adding new products that are similar to the others but have new features

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line stretching UK US noun [U] (also product line stretching) MARKETING
PRODUCT LINE EXTENSION(Cf. ↑product line extension)

Financial and business terms. 2012.

Look at other dictionaries:

  • product line stretching — ➔ line stretching * * * product line stretching UK US noun [U] MARKETING, COMMERCE ► PRODUCT LINE EXTENSION(Cf. ↑product line extension) …   Financial and business terms

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  • Stretching — Stretch Stretch, v. t. [imp. & p. p. {Stretched}; p. pr. & vb. n. {Stretching}.] [OE. strecchen, AS. streccan; akin to D. strekken, G. strecken, OHG. strecchen, Sw. str[ a]cka, Dan. str[ae]kke; cf. AS. str[ae]ck, strec, strong, violent, G. strack …   The Collaborative International Dictionary of English

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  • product-line filling — Increasing the product line by adding more items within the existing range of products. Compare product line stretching …   Big dictionary of business and management

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